ESPERANTO MEDIA KIT
Teton Gravity Research is excited to launch the worldwide tour for our new feature-length mountain bike film, Esperanto. This page contains information about the film as well as downloadable assets that are authorized for use in the promotion of the film. Please make sure to adhere to the brand guidlines and tagging protocols outlined herein for any use of the assets found on this page.
ABOUT THE FILM
Teton Gravity Research’s latest action-packed mountain bike film, Esperanto mixes the rock stars of the sport with a cast of unknown and up-and-coming heroes. The film explores how we share our dreams through a universal two-wheeled language no matter what our native tongue may be. The sacred ritual of the ride might sound different all across the world – whether it’s a full-face getting pulled down to drop into a big jump line or wheeling a beat-up bike out of a mud hut to pedal to school – but it’s a universal process no matter what language we speak.
As we view this visual tapestry featuring next-level riding in unusual locations all across the globe, we hear a voice speaking a language we’ve never heard:
There are more than 7,000 languages spoken on Earth. In 1887 a Polish-Jewish doctor named L.L. Zamenhof created a new one, a universal second language based on a combination of existing widely-spoken European languages. Its goal is to help bring people together from different ideologies, beliefs, and nations and ultimately to help end war. The language was called Esperanto. Translated into English it means ‘one who hopes.’ Today, Esperanto might remain elusive, but the dream of a shared language Spoken Worldwide still flourishes. You just have to know where to look for it.
Esperanto is not rated, however the film is suitable for all ages.
Esperanto features an all-time roster of athletes from around the world. From some of the biggest names in the sport, to up-and-coming superstars, to lesser known rippers, the film’s athletes embody the worldwide appeal of riding through their own diversity of backgrounds, languages and styles.
The athlete roster for Esperanto includes:
MARKETING ASSET OVERVIEW
Below you will find downloadable links for various assets to use in the promotion of your event. As you share these across your channels, please keep in mind the brand guidelines and tagging protocols that are included in this support guide as well as in your licensing contract.
Brand guidelines: The TGR brand voice is all about the stoke and sense of community that comes with participating in the sports that we all know and love. From the athletes in our films that have succeeded at the highest level, to the first time participant that watches our films to be inspired, we want to ensure that anything that we are associated with is authentic, positive and inclusive. Please refrain from any divisive language, negative connotations or political messaging as you promote your event.
Tagging protocols: Please tag #TGREsperanto on any social posts tied to the film promotion. Additional partner tags include: @iamspecialized, @tincupwhiskey, @ridecncpts and @dometic – we appreciate your help in including these tags on any film related posts and asset usage.
The downloadable trailer is authorized for native posting on social channels as long as the appropriate platform-specific Teton Gravity Research account is tagged and the hashtag #TGREsperanto is utilized. TGR’s accounts are:
- Facebook: @tetongravityresearch
- Instagram: @tetongravity
- Tik Tok: @tetongravity
The embed code below should be used for any sharing of the trailer on web-based platforms such as websites, blogs, etc. When using this version please make sure to add copy and links along the lines of “Find a tour stop near you at tours.tetongravity.com”.
Embed code: <iframe width=”1280″ height=”720″ src=”https://www.youtube.com/embed/766iDfVllwo” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
Right click on trailer to download.
ADDITIONAL MARKETING ASSETS
Artwork and images are only to be used in the promotion of authorized tour stops unless otherwise approved by Teton Gravity Research. Please include athlete and location tags as well as adhere to the TGR tagging protocols outlined above when sharing these assets. Lower resolution social assets can be downloaded by right clicking on any of the assets below.
Carson Storch – Ecuador
Hannah Bergemann – Utah
Jackson Hole, WY
Alma Wiggberg – Spain
Emil Johannson – Spain
Gift Puteho – Zambia
Berrecloth, Strait, Zink – Jackson Hole, WY
Lacondeguy, Sorge – Spain
Tomomi Nishikubo – Tokyo